Elevate your career with the Digital Marketing Training at Netpro Training Institute, Pune, which offers a comprehensive curriculum covering SEO, SEM, Social Media Marketing, and Content Strategy. The course is designed for 2025 trends, integrating advanced modules on AI-driven marketing, web analytics, and automation to ensure you stay ahead in a competitive landscape.

1. Marketing Fundamentals & Strategy
• The Buyer Journey: Mapping the funnel (Awareness, Consideration, Conversion, Loyalty).
• Customer Personas: Researching demographics, pain points, and psychological triggers.
• USP (Unique Selling Proposition): Learning how to differentiate a product in a saturated market.
• Core Metrics: Understanding ROI (Return on Investment), CAC (Customer Acquisition Cost), and LTV (Lifetime Value).

2. Content Strategy & Copywriting
• Copywriting: Writing for "The Click." Mastering headlines, hooks, and CTAs (Call to Actions).
• Visual Design: Using tools like Canva or Adobe Express to create social-ready graphics.
• Video Marketing: Short-form video (TikTok, Reels, Shorts) strategy—scripting, filming, and hooks.
• AI-Assisted Creation: Using LLMs to brainstorm content calendars and draft newsletters.

3. Search Engine Optimization (SEO)b>
• Keyword Research: Using tools like SEMrush or Ahrefs to find what people are searching for.
• On-Page SEO: Optimizing meta tags, headers, and image alt-text.
• Technical SEO: Improving site speed, mobile-friendliness, and site architecture.
• Content Authority: Building backlinks and creating "pillar" content that ranks.

4. Paid Advertising (PPC)
• Google Ads: Mastering Search, Display, and Shopping ads (bidding strategies and Quality Score).
• Meta Ads (Facebook/Instagram): Mastering the Meta Pixel, lookalike audiences, and creative testing.
• Retargeting: Following users who visited your site but didn't buy.
• Budget Management: Learning how to test small and scale winning ads without wasting money.

5. Analytics & Retention
• Google Analytics 4 (GA4): Tracking user behavior, traffic sources, and conversion paths.
• Email Marketing: Building lists and setting up "Drip Campaigns" using Mailchimp or Klaviyo.
• Conversion Rate Optimization (CRO): Running A/B tests on landing pages to see which version sells more.